BRAND IDENTITY

In 2010, Northwestern Medicine was formed through the unification of Northwestern University Feinberg School of Medicine and Northwestern Memorial Healthcare. To improve the patient experience and make a positive impact on patients’ lives, this massive healthcare system came together with 11 hospitals, 200 ambulatory sites, and over 33,000 clinical staff, faculty, and students. At Liska + Associates, we designed their internal and external brand identities, along with a wide range of materials.